"Trying to determine the market size of the Internet of Things is like trying to calculate the market for plastics, circa 1940. At that time, it was difficult to imagine that plastics could be in everything" says Georgetown University Communication, Culture & Technology professor Michael Nelson.
At the end of 2011, nearly 1 in 5 smartphone users in the US scanned product barcodes and according to Comscore, the number of European users scanning barcodes has increased by 96% over the last year.
Today, barcode and QR codes are used everywhere: on consumer products, in newspapers and magazines, on billboards in the streets and in the subway... However, the information available through these codes usually only goes in one very limited direction: from brands to consumers.
With Snapeous, we wanted to help people connect with each other around their shared interests thanks to these real things in a completely new way.
Snapeous is the first application that lets you add digital content to your favorite real-world objects. Simply scan the barcode or QR code of an object with our application, add digital content such as pictures, videos, links or text and share the content with your friends on Snapeous or directly on your social networks.
It's that simple!.
If you look more closely around you, you'll notice that you are surrounded by hundreds if not thousands of objects that can be potentially digitally enhanced thanks to Snapeous.
Let's imagine you are on holidays in Italy and decide to send a postcard to your family or to your friends. That's quite common, right? With Snapeous, simply by scanning the barcode printed on the postcard you can greatly enhance the experience of your friends or relatives. By adding pictures or videos from the St Mark's Square in Venice, you allow them to feel and live your trip as if they were with you… All this just with a postcard.
This card could also turn into a location-based social network. Scanning the postcard would let you get access to the content shared by other travelers and you could potentially chat with them in real-time to discover new great places around you…
Possibilities are endless. Thanks to Snapeous, every real object has now a digital life. So, download the application and start rediscovering the world around you.